|While simple soap and water may have been enough for the grooming regime of most men in years gone by, those days are now long gone. Recent studies by beauty industry professionals, including SBH UK & Ireland, show that the rise of the metrosexual is gathering pace and that more men than ever are spending time and money on salon visits. It is considered that this trend will only continue to grow in the future and it provides a considerable opportunity for hairdressers and beauty salons to tap in to.
The SBH UK & Ireland Beautiful Britain survey consulted more than 1,500 salons across Britain and Ireland. Of those that offer male grooming services, around two-thirds reported that they are experiencing a rise in the number of men through the door. This growth in male customer numbers was noted in destinations across the country. It demonstrates that many men are taking more care with their appearance and are willing to spend time and money on looking good.
A haircut is by far the most popular option when it comes to male grooming although other salon services are catching up. The second most popular was a massage and this was followed up by hair removal/waxing, hair colouring, skin treatment, nail treatment and tanning. Many men now see one or more of these services as viable options in looking after their appearance and are willing to step inside a salon to get them.
Men looking for the simplest way to find and book an appointment in a salon can use services like Rock Pamper Scissors, which recently opened its doors for business and offers a service whereby users can search their database of hairdressers and beauticians, read details about a salon and go on to actually book an appointment. Being able to do this online makes it a lot easier and can help cut down on the time and effort required to find a salon.
Rock Pamper Scissors is currently running its services with hairdressers in Leeds and men in this city and the surrounding area can use the website to find and book appointments at a number of salons. More cities will be added in the months ahead, with the intention being to cover the whole of the UK so that anyone, no matter where they live in the country, will be able to use the website.
As the SBH UK & Ireland Beautiful Britain survey showed, men are becoming more confident about using hairdressing and beauty salons to get the appearance they want. If you are one of those, sign up to the Rock Pamper Scissors website and make finding your next salon appointment a quick and simple task.